As is well known, driven by the improvement of economic level and the refinement of parenting concepts, the younger generation of parents are not only caught up in education, but also in child care products.

 

Child care has become a popular category with high growth rates today

Euromonitor Consulting data shows:

The market size of infant and child care products in China from 2016 to 2021,Expanding from 17 billion yuan to 32 billion yuan,By 2026, the market size of infant and child care products in China Expanding to 46 billion yuan,Has enormous development potential.

  

 

More detailed categories of baby and child care products

In addition, the era of extensive skincare has become history, and the variety of infant and toddler care products continues to expand, with products suitable for different seasons, genders, morning and evening use, and for different age groups emerging. Among them, infant and toddler skincare products occupy the largest market share.

 

 

Faced with the internalized market of children's care products,Heda teaches you the secret to selecting baby care ingredients: the Golden Triangle of Baby Care.

Compared to adults, children's skin is 30% thinner, making them more prone to dehydration, irritation, and sensitivity. Heda Baby Care Golden Triangle can easily protect the delicate skin of babies!

A. Mild and non irritating

Gentleness is the most common claim of infant and toddler products, and it is also the most basic requirement of parents for products.

In 2018, among the infant and toddler products launched in China:

• More than 50% claim to target sensitive skin
• 71% Claiming that it has been tested and confirmed to be non irritating

B. Natural safety

Most parents believe that ingredients from natural sources are milder and more suitable for the skin of infants and young children. Common popular claims include: no additives, no silicon, etc.

C. Convenient and easy to use

For novice parents, they prefer convenient and easy-to-use product forms.

 

The secret has been mastered, how can we miss the practical stage? Next, Heda will embark on three fully stocked baby and child care journeys, let's set off!

First session: Infant and toddler shampoo, shower, and cleaning journey

Babies love the dense foam, but their parents are worried “hot ”Eyes? Croda children's cleansing ingredients effortlessly protect joyful bathing time!             

1.#Both rich foam and mild experience

Crodasinic LS30 comes from natural sources and not only has a slight conditioning effect, but also has excellent Foam function,Can be easily implemented Gentle cleaning,It also does not contain sulfates and EO, and is biodegradable.

  

Compared to decyl glucoside,Crodasinic LS30 It can present pillow like foam,Enriching the cleaning experience for infants, young children, and parents.

 

2.#Experience unprecedented gentle power

As a mild and non irritating patented moisturizer,Cromollient^TM SCE is a plant derived, naturally safe, not only mild in itself, but also capable of Reduce the irritancy of surface activity in the formula,At the same time, it does not affect foaming and has a transparent appearance, making it easy to operate.

 

Apply different concentrations of SLS and Cromolent to the 6 test areas located on the forearm, respectively ^TM SCE solution treatment.

 

Apply patches to these areas and test them 24 hours later using a colorimeter and a laser Doppler scanner. The results show Cromolent ^TM SCNot irritating to the skin,And be able to Relieve skin irritation and inflammation caused by SLS.

 

Finally, please accept this Amway!Formulas containing the above ingredients——Baby Bubble Shampoo MX0023