Half of 2022 has passed, and I believe that you, who have worked hard, have not experienced whitening in these six months. So, your skin; White; Has it passed yet?

Whitening has been a skincare topic from ancient times to the present!

From the pre Qin rice washing water for descaling, to the lead powder of the Han Dynasty, the red jade paste of the Tang Dynasty, and the pearl powder of the Qing Dynasty, humans have done everything in their power to whiten the skin! Until today in 2022, whitening has become a fundamental demand for skincare products among many consumers:

• On average, 8 out of every 10 women aged 20-50 in China have whitening needs;
• Nearly 50% of men expressed willingness to try whitening products.

*Data sources: Intelligence Research Consulting's "2017-2022 China US Market Monitoring and Outlook Forecast Report", CBNData's "2019 Men's Skincare Consumption Trends Report"

 

The path of whitening is obstructed and long, and Heda will take you to level up by defeating monsters

01The supervision of cosmetic raw materials and efficacy is becoming increasingly strict

At the end of last year, with significant policy changes in the cosmetics industry, there was widespread discussion about product filing and claims, which undoubtedly brought considerable fluctuations to the whitening market. Heda can provide safe, effective, and compliant ingredients for this!

02 A compulsory course to become a whitening expert &Flash; Skin Physiology

There are countless reasons for skin dullness, and only by understanding the underlying logic ofwhitening can we better; Apply the right medicine to the problem;!

 

Step 1: Understand different skin tone types

According to skin color and response to sunlight, skin is divided into I&mdsh; Type VI: European and American people have low levels of melanin in the basal layer of their skin, generally type I and II.Southeast Asian people with yellow skin have moderate levels of melanin, generally type III and IV, while African people with brown black skin have high levels of melanin, generally type V and VI.. Among them, type IV skin is prone to tanning!

*Derived from&quo; Fitzpatrick skin classification”

 

Step 2: Understand the influencing factors of skin color

If you still think that just whitening is enough, then come and refresh your understanding< Strong>ITAValueis a measurement grading indicator for skin color, measured using the following three stimulus value colorimeters.

L*Represents brightness

Main influencing factors: melanin, sebum accumulation, and smoothness of the stratum corneum.

The skin types caused by the above factors include darkened skin and dull skin tone.

a*Used to evaluate the degree of skin redness or redness

Main influencing factors: inflammation and skin microcirculation.

Skin types caused by the above factors: localized redness.

b*Mainly reflects the degree of dullness of the skin

Main influencing factors: advanced glycation end products AGEs and lipofuscin.

The skin type caused by the above factors: yellowing of the skin.

*Source:Source: Analysis of Influential Factors of Complexion based on ITA Value

 

Step 3: Open up new ideas for whitening!

From this, it can be seen that true whitening also requires:brightening skin tone, removing spots and acne, improving redness and dark yellow, etc. In the following issues, Heda& Skincare White Book; We will provide you with comprehensive new ideas on cleanliness, transparency, and brightness from four main themes: crystal clear, fair, bright, and transparent

 

Skincare "Whitening" Book Lesson 1: Creating Crystal Skin Like First Snow

Targeting the three main culprits of dull skin:1.Corneal layer destruction 2. Cellular aging 3. Inflammation

Heda Crystal Skin Guardians immediately come to assist!

Guardian No.1:Phytessence™ Pink Pomelo EC

“Sitting on the stratum corneum renewal accelerator, I am definitely the right choice for sensitive skin!”

Phytessence™ Pink Pomelo EC is extracted from organic certified grapefruit on the island of Corsica in France. It can accelerate the overall renewal of the stratum corneum, quickly restore the skin to a radiant state, and is skin friendly and gentle. It is an exfoliating ingredient that can be safely used by sensitive skin.

01 How fast does cell renewal occur? The specific numbers count!

 

We added 3% Phytosis™ to the skin sample; Pink Pomelo EC, the results showed that the cell renewal cycle accelerated by 13.7%Overall skin update cycleReduce 3.2 days

 

02 Scientific verification, gentle as water!

 

Before the experiment began, we artificially mechanically ruptured the dorsal stratum corneum of 50 volunteers through 10 consecutive patch exfoliations. Afterwards, apply water, SDS, and Physis™ Compare Pink Pomelo EC. 72 hours later, Phythesis™ Pink Pomelo EC did not produce any irritating reactions, anddemonstrated good skin tolerance like water

 

Second Guardian:CRYSTALIDE^®

“I can give you crystal clear skin in unexpected ways ”

CRYSTALIDE^®It is a carrier based bioactive peptide that starts from the perspective of epigenetics. By inhibiting epigenetic factors, regulating the maturation rhythm of keratinocytes, promoting natural shedding of aging cells, and increasing skin hydration, it smooths the epidermis and makes the skin look like crystal clear!

01 Protecting skin protein stability

α-Crystallin is a type of companion protein that ensures the protein homeostasis of cells and prevents protein aggregation and denaturation. And CRYSTALIDE^®can promoteα- The production of crystallin prevents cell dullness and ensures that the skin is clear, transparent, and moisturized

 

02 In just 6 weeks, the skin seems to have its own softening effect!

 

Volunteers use CRYSTALIDE containing 3%^® After 6 weeks of cream care, their skin became noticeably transparent, even, and shiny

 

Third Guardian:Amiperfect ER

“I have a rare 100% pure plant salicylic acid in the current market!”

Amiperfect ER uses high-purity holly extract and natural salicylic acid, which not only has antibacterial, anti-inflammatory, and anti-aging effects, but also has magical exfoliating effects:

• Chemical exfoliation of aging keratinocytes, brightening skin tone
• Regeneration and renewal of upper epidermal cells
• Promote the production of collagen

And this ingredient is particularly suitable for oily skin. It can smooth pores, eliminate excess sebum, make the skin more delicate and refreshing, and regain its crystal clear luster!